In this article “The Top 10 Marketing Power Words to Generate Boatloads of Business”, I will be teaching from two of my best-selling books, ‘17’ Highly-Guarded Strategies to Close Every Sale Guaranteed Plus How to Combat the Fear of Closing and ‘57’ Must Use Words in Every Piece of Marketing that You Do for Your Business.
(Word #20, “Dissatisfied”, from the ‘57’ Must Use Words in Every Piece of Marketing that You Do for Your Business)
“Are you currently dissatisfied with the results you’re having with…”;
When you use this question in your marketing, you’ll grab the attention of someone who’s looking to solve their problems by using your services.
People are dissatisfied! These are the clients you’re searching for and marketing to. Let your clients know that you will replace their dissatisfaction with all-inclusive, extreme customer service!
(Word #5, “Relationship Building”, from the ‘57’ Must Use Words in Every Piece of Marketing that You Do for Your Business)
Your main goal in business is to build long term relationships with your clients.
You build a relationship by serving people and pouring into them.
When you have a rock-solid relationship with your clients, they will refer you to others because they actually trust you. Remember, marketers are relationship builders. When you build relationships with your clients, it tells them that you’re committed to them before, during, and after the sale.
(Strategy #10, “Closing/Opening Words”, from the ‘17’ Highly-Guarded Strategies to Close Every Sale Guaranteed Plus How to Combat the Fear of Closing)
Believe is a confident, faith-based word. Your clients have to hear the belief in your voice, about how you will change their life and be the solution to their problems. Your clients will be confident in you when you’re confident in yourself!
If you don’t believe that you can transform someone’s life with your services, then you’re in the wrong business. Your marketing has to be belief-based!
(Word #55, “Now”, Word #56, “Solution”, Word #57, “Secret”, from the ‘57’ Must Use Words in Every Piece of Marketing that You Do for Your Business)
Use these words as you’re speaking to your clients and in your written marketing. These are three words that can be used together to tell your clients that they can stop searching for a solution to their problem, because you have the solution for them right now.
Here’s how to use it in your marketing:
No need to search any further! We have the Secret Solution NOW! We live in a society where people want their problems solved immediately, now. Your clients want your secret solution now!
(Strategy #13, “Actively Listening”, from the ‘17’ Highly-Guarded Strategies to Close Every Sale Guaranteed Plus How to Combat the Fear of Closing)
Anticipation is a confident-based word and you use it with people who have been totally dissatisfied with other businesses in your niche.
How do you anticipate the needs of your clients? You anticipate what your clients want by actively listening to them and making what they want available to them.
This makes your customers feel special, and they will know that you care about them.
(Word #41, “How to Stop…”, from the ‘57’ Must Use Words in Every Piece of Marketing that You Do for Your Business)
These two small words, “how to”, are important because they give your clients direction to what they want. Speak the end result into existence by using “how to”.
For instance, How to (insert the end result of using your services). This gets your client’s attention.
Here are a few examples: How to Instantly Get Rid of Neck Pain – How to Not be Scammed by a South Florida Contractor – How to Take Your Life to the Next Level.
A call to action means to provide a specific phone number and e-mail address to contact you directly.
You’re directing people to take action when you use a call-to-action in your marketing. Every single piece of marketing you produce, has to have a call-to-action. When people are ready to take action, they’re going to go to the most recent piece of marketing they have from you.
It’s your duty to give people a chance to have their lives changed by doing business with you. Give them a simple way to contact you.
(Strategy #12, “You’re Right About That…”, from the ‘17’ Highly-Guarded Strategies to Close Every Sale Guaranteed Plus How to Combat the Fear of Closing)
The phrase “You’re right about that” affirms that your clients are correct. This shows that you’re involved with the conversation and in tune with what they’re saying.
Get more involved in getting your clients to the decision line by using the phrase, “You’re right about that”.
If you aren’t involved with your clients, then there’s no way you can build long-term relationships with them. Your clients want a relationship with you so make sure that you are directly involved with them.
(Word #16, “Value”, from the ‘57’ Must Use Words in Every Piece of Marketing that You Do for Your Business)
Your clients are looking for value.
When you say, “This is a huge value for you”, it will help your clients understand that they really are getting a great investment. People are looking for value more than they are looking for a discount or the cheapest price around. Also, keep in mind that the value of your product is more than just how much the product is worth.
It’s also the level of customer service that you provide when someone invests in your product or service!
This is more of a mindset for you than words to use in your marketing. Marketing without motivation is simply selling. You are not a seller.
You are a marketer, a relationship builder.
Get excited about serving others! Pride yourself in extreme customer service because you love your clients. Extreme means to give just a little bit extra.
It’s inexpensive to care about people, dress for success, and do the right thing. You can always serve your clients just a little more by going the extra mile. Your clients want to feel appreciated so don’t do just the minimum…shock and awe your clients!
Since I've been coaching with John, I now know how to deliver extreme customer service to my clients, and my clients are confident in me. I am confident in myself and know I am worthy of success. My marketing actually works and believe it or not, I do no advertising! My income has exploded, and my business has grown over 1,000%!
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With John Di Lemme’s Coaching, I’ve closed 104 sales in just 19 months. Prior to that I had only 4 sales in 17 months. My take away here is as I grow so does my business. I’m always working to revamp the how, when, and why. I want to ensure I provide top quality in all that I do. Thank you for your dedication to me and your other students.