In this article, I will be teaching from my books, *17* Highly-Guarded Strategies to Close Every Sale Guaranteed Plus How to Combat the Fear of Closing.
You must invest time in developing yourself (mind, heart, and soul) so that your own self-belief outweighs the fear that will try to stop you from achieving your goals and dreams.
When you totally immerse yourself in positive personal development materials on a daily basis, say your affirmations, and surround yourself with likeminded Champions, you will develop big money belief that will enable you to build a HUGE business and finally achieve the next level of success.
(Book Reference: Strategy #1 – The Fear of Closing)
Forget about the “Always Be Closing” mindset used by so many pushy sales people. Switch to an “Always Be Opening” mindset and focus on opening long-term relationships with your customers.
This simple switch in your mindset will take you from an average sales person to a top marketer. The Always Be Opening mindset gives you the ability to be laserfocused on your customers, give them exactly what they want, and provide extreme customer service.
You don’t have to close someone to do business with you!
Just be yourself, make your customers feel appreciated, and develop a relationship with them. They will become loyal customers that will support your business forever!
(Book Reference: Strategy #2 – Always Be Opening)
This is a twofold strategy. First off, never prejudge your customers. It doesn’t matter what they look like, sound like, how they dress, where they live, or the kind of car they drive.
Most people that you think have money don’t, and the ones that you think are broke aren’t. Get to know the person and find out if they are a qualified lead for your business.
Secondly, don’t prejudge what your customer wants. You don’t know what they want unless you listen to them.
When you first meet a customer, shut up and listen! Yes, it’s that easy. Listen to what they want and then recommend your product or service that fulfills need. Never prejudge!
(Book Reference: Strategy #3 – Never Prejudge)
This strategy has three components. The first component is dress for success from head to toe.
You don’t have to spend thousands of dollars on an outfit. It doesn’t cost a lot of money to look nice. Dressing for success also means that you have fresh breath and smell clean. Nothing worse than doing business with someone with coffee breath and body odor. Disgusting!
The second component is always be early. If you can’t be on time, then how can your customers depend on you to provide an ethical product or service.
Being late makes you look incompetent. The third component is a pen. Yes, it’s that easy! Have a pen that writes so that you are prepared to do business. Don’t do the old pat down dance when you are searching every pocket on your body to find a pen that simply doesn’t exit.
Let’s recap! *5* Star Preparation includes dressing for success, always be early, and have a pen that writes.
(Book Reference: Strategy #4 – Dress for Success, Strategy #5 – Always Be Early, and Strategy #6 – Grab a Pen that Writes)
Most people try to sell their product or service with the shotgun approach by rapidly firing off information that does nothing but confuse your buyer. Instead, use the laser-focused sniper approach.
Share the benefits of your product or service through a focused presentation. I also recommend that you have a benefits sheet.
This type of laser-focused presentation will guide your customer through the benefits of your product or service and show them exactly how your product or service will solve a problem for them.
Remember, a confused buyer buys nothing so keep your share your product or service with focus and clarity.
(Book Reference: Strategy #8 – Shotgun Versus Sniper)
After you finish your presentation, you want to wrap everything up and move forward toward the sale of your product or service.
My favorite way to end a presentation is “Let’s Recap.” You are basically tying everything together for your customer with a big red bow.
Remember, it’s only a recap. You don’t rehash your entire presentation.
(Book Reference: Strategy #10 – Closing/Opening Words)
After recaping your presentation, it’s time to engage your customer. One of the worst things to say is “What do you think?”
That’s an open-ended question that doesn’t direct their focus on what they love about your product or service. Instead ask them the Million Dollar Question, “What do you like best about it?”
This instantly directs their focus on what they loved about your product or service and how it will benefit them. Start implementing this Million Dollar Question right now in your business.
This one strategy will radically change your customer’s response to your product or service.
(Book Reference: Strategy #11 – The Million Dollar Question)
At the end of your presentation after you’ve asked the Million Dollar Question, shut up and listen. Sounds harsh, but too often business owners just blab on and on about nothing after they share their product or service. This will ruin your sale!
When you ask your customer, “What did you like best about it?” Actively listen to what they tell you. If you listen, then you will learn exactly what your customer wants and what type of recommendation you can make for your product or service.
(Book Reference: Strategy #13 – Actively Listening)
Start implementing these strategies in your business today and become a Record Breaker!
Yes, you are a Record Breaker! It is possible for you! Commit to breaking records in your business. You are a Champion and you deserve it!
(Book Reference: Strategy #16 – Become a Record Breaker)
Four years ago I was lost, confused, frustrated, and didn't know what to do next in my business. Through John's teachings and mentorship he has taught me how to build my self-belief, self-confidence, and self-worthiness and to accept who I truly am which lays the foundation to implement strategic marketing. Plus I’ve earned the most income in my 9 years of my Oriental Medicine business as well as being in the best physical health in my life! John has built a caring, trusting, supportive, and safe community where we as his students can dream big and achieve our goals. John is an enthusiastic motivator and a marketing genius!
I have been in direct selling for 20+ years. Before John Di Lemme’s coaching, I simply did not know what I was doing. I was working really hard, but I was stuck and struggling. With Coach Di Lemme’s strategic mentorship, my business is up 4,000% and growing! PLUS I am more confident about myself and opening longterm, profitable, life-changing relationships every day.
John Di Lemme’s closing and marketing strategies have really changed my life, and ultimately the lives of my patients. My business has grown four times, and this year was my busiest year in 21 years! Plus I’ve written two books, and I’m currently developing my very own meal plans and have hired a professional chef to prepare the meals for my clients. It is just incredible!
Since I've been a coaching student and a member of the Inner Circle Champion Mastermind Event, my results have been tremendous. John and his team are genuine and committed to my success. I've had the best month ever in my business, and we continue to improve and go for bigger goals. Having John as my Coach is the best decision of my life. You simply cannot be out there alone and expect to live out your full potential. Thank you Coach! It's next level time!
My name is Angie Outen from North Carolina. Before I met John Di Lemme, I was frustrated with my direct sales business. I spent thousands of dollars purchasing leads like my team leader instructed me to do, and I made 40,000 calls in 18 months from the list with zero sales. I did not know what to do next, and to be quite honest, I probably would have eventually quit. All of this time was wasted on calling leads instead of spending time with my 9 year old daughter. Now that has all change… Since I started coaching with John Di Lemme in January 2016, I have qualified leads contacting me. No more cold calling! I am becoming more confident and increasing my self-belief as I am building my business plus I’m spending more time with my daughter! Now I am getting systems in place so I can achieve my Why in life. I suggest that you call right now so John Di Lemme can do this for you too!
With John Di Lemme’s Coaching, I’ve closed 104 sales in just 19 months. Prior to that I had only 4 sales in 17 months. My take away here is as I grow so does my business. I’m always working to revamp the how, when, and why. I want to ensure I provide top quality in all that I do. Thank you for your dedication to me and your other students.
What an amazing group of people! I can't even imagine my old life anymore. So many people doing so many things and enjoying themselves and their lives. Plus I went from driving a delivery truck making a few hundred dollars per week to building my own million dollar business. What a difference a year of focused mentorship made in my life!
John Di Lemme is the best business coach I have ever worked with. You cannot match the level of information, skill and most of all integrity that you get with John. He will be tough when you need to hear it most. My income the last several years with John has been the highest of my entire career. John wants your total success; not just financial. My health is also on its way to being the best it has been in many years. I recommend John entirely and without any reservation.
I’ve been in network marketing for over twenty years. Two years ago, I wanted more with my business and engaged in coaching with John Di Lemme. Since then, team volume has increased over 3,000%, my income has increased over 500% and growing steadily. My team continually grows leaps and bounds every month. I’m happy where I am and I LOVE my life!
This event was one for the record books! I knew it was one NOT to be missed by what I gained exceeded my expectations. I've had two killer events in a row! I’m glad I got out of my comfort zone and attended LIVE events. I grew my #1 asset…my mind…exponentially this weekend! Thank you again John & Christie and team for all you do to set these events up.
Since I started coaching with John Di Lemme, my business has literally quadrupled. Plus I have dramatically increased my rates. My business is absolutely exploding! I’m also more focused on providing extreme customer service, which my clients love! John has also shown me how to market to my clients and build long-term relationships. Absolutely priceless!
Since I've been coaching with John, I now know how to deliver extreme customer service to my clients, and my clients are confident in me. I am confident in myself and know I am worthy of success. My marketing actually works and believe it or not, I do no advertising! My income has exploded, and my business has grown over 1,000%!
Since I started coaching with John Di Lemme, my monthly income has gone from $2,000 to $4,000 per month to over $118,000 in just one month. That’s more than I used to make in two years combined! 2016 was my largest year in 30 years of business, and I’ve broke all records so far in 2017. It’s absolutely amazing!
I often tell people that John Di Lemme’s mentorship saved my life…it did! I can honestly say that my life was a mess, and my business was nearly nonexistent. Since I started coaching with John and immersing myself in his teachings, my life has radically changed! I love my life! Plus my business has tripled and at times quadrupled. Plus I’ve generated over 5 Million Dollars in business!