For most people, the word “selling” has a negative connotation, and they don’t believe the sales person cares about them.
This teaching is not about sales people. It’s about the mindset of a person focused solely on selling.
Selling is not caring for your customer.
When someone focuses mainly on selling, they become self-centered instead of customer centered.
They are only concerned about what they can do to increase their commissions, daily sales, etc. Your customers will never respect this type of behavior.
If you don’t buy immediately from most sales people, you will never hear from them again. Why?
Because they are focused on selling and making the sale instead of building client relationships.
Have you ever agreed to buy something based on the promises or guarantees of the sales person?
But when it’s time to pay and sign the dotted line, the tiny fine print is much different from what the sales person told you. This is dishonest! They are trying to trick you into buying.
If you are marketing an ethical product or service, then you shouldn’t have to trick your customers to invest in your business.
One major reason that I can’t stand the word “selling” is because of the sales people with fake smiles and cheesy attitudes.
They pretend like they care about your wants and needs as a customer, but the moment you let them know that you aren’t buying anything, they become instantly disinterested in you. Don’t fall for this! You can tell if they aren’t genuine.
This one speaks for itself! Most sales people focused on selling don’t shut up! They talk, talk, talk, and then talk some more!
They really believe that the more they talk, the more you buy. It’s just the opposite.
They should close their mouths and listen to their customers so they know what you really want.
One of the most annoying things about the selling mindset is the use of scripts especially when you can tell when someone is reading from a script.
Here’s a major tip. Just talk to your customers. Listen to their wants and needs. Throw away the script!
Your marketing should be focused on what problem your product or service can solve for your customers.
How will your product or service change your customers’ lives? You may not think this is possible, but think about it.
When you become a specialist in solving the problems of your customers, your business will skyrocket!
(In my book, *17* Highly-Guarded Strategies to Close Every Sale Guaranteed Plus How to Combat the Fear of Closing, I dig deep into how to be a true problem solver.)
You have endless opportunities to create extraordinary experiences for your customers. What is an extraordinary customer experience?
It’s something that will make your customers remember you forever. Many times, it’s something small that would be insignificant to someone other than your client. Other times, it’s simply creating an enjoyable experience when your customers invest in your product or service.
Take advantage of every opportunity to create extraordinary experiences for your customers!
An important part of marketing your product or service is actively listening to your customers. This is something that most sales people don’t do.
Think back to the last interaction that you had with a customer. If you talked more than they did, then you must change that.
You will be surprised how much your customers will love that you listen to them because when you listen then they will listen to what you have to offer them.
(In my book, *57* Must Use Words in Every Piece of Marketing You Do for Your Business, I share more about the power of the marketing word “listen”, which is word #7 of the *57* words.)
When you actively listen to your clients, you will learn EXACTLY what type of product or service they want and you will be able to effectively recommend your product or service to meet their needs. Learning more equals earning more in business!
Not just earning more income, but earning the respect and loyalty of your customers. Make a habit of listening to your customers and learning what they really want!
(How to actively listen is of one of the strategies that I share in my book, *17* Highly-Guarded Strategies to Close Every Sale Plus How to Combat the Fear of Closing.)
Despite what most business owners and entrepreneurs think, not every human being that can fog up a mirror is a qualified lead for your business.
Who is a qualified lead for your business? It’s someone that is interested in your product or service. They are experiencing a problem in their lives that your product or service solves.
Qualified leads ARE NOT on a list that you buy off of eBay for $5. If they do not personally give you their information, do not call them. Cold calling is annoying and intrusive, because you are calling leads that are not interested in your product or service.
There are thousands of qualified leads that are interested in your product or service. Call them!
What are you notoriously known for in your business? For instance, I’m known for extreme customer service and testimonials. Anyone that enters my business atmosphere is confident that they will receive extreme customer service that is backed by hundreds of rock-solid testimonials.
Yes, testimonials of REAL people with REAL results! What are you known for in business? Make sure it’s something positive that you want to be known for and not anything negative like poor customer service, cheap products, etc.
Be notoriously known for excellence in your business and Testimonials of Real People with Real Results!
(Word #15 in the *57* Must Use Words in Every Piece of Marketing You Do for Your Business book is *Real People with Real Results*.)
I would rather have 50 lifetime, long-term, loyal customers than 400 YouTube subscribers or Facebook likes.
Focus on building REAL relationships with your customers not superficial relationships that have no value.
Your customers want a relationship with you! When you build lifetime, long-term relationships with your customers, they will support you and your business forever!
I’ve been in network marketing for over twenty years. Two years ago, I wanted more with my business and engaged in coaching with John Di Lemme. Since then, team volume has increased over 3,000%, my income has increased over 500% and growing steadily. My team continually grows leaps and bounds every month. I’m happy where I am and I LOVE my life!
John Di Lemme is the best business coach I have ever worked with. You cannot match the level of information, skill and most of all integrity that you get with John. He will be tough when you need to hear it most. My income the last several years with John has been the highest of my entire career. John wants your total success; not just financial. My health is also on its way to being the best it has been in many years. I recommend John entirely and without any reservation.
Since I started coaching with John Di Lemme, my business has literally quadrupled. Plus I have dramatically increased my rates. My business is absolutely exploding! I’m also more focused on providing extreme customer service, which my clients love!
Three years ago I was lost, confused, frustrated, and didn't know what to do next in my business. Through John's teachings and mentorship he has taught me how to build my self-belief, self-confidence, and self-worthiness and to accept who I truly am which lays the foundation to implement strategic marketing. Plus I’ve earned the most income in my 9 years of my Oriental Medicine business as well as being in the best physical health in my life! John has built a caring, trusting, supportive, and safe community where we as his students can dream big and achieve our goals. John is an enthusiastic motivator and a marketing genius!
What an amazing group of people! I can't even imagine my old life anymore. So many people doing so many things and enjoying themselves and their lives. Plus I went from driving a delivery truck making a few hundred dollars per week to building my own business with over one million dollars in bids out right now. What a difference a year of focused mentorship made in my life!
Since I've been coaching with John, I now know how to deliver extreme customer service to my clients, and my clients are confident in me. I am confident in myself and know I am worthy of success. My marketing actually works and believe it or not, I do no advertising! My income has exploded, and my business has grown over 1,000%!
I often tell people that John Di Lemme’s mentorship saved my life…it did! I can honestly say that my life was a mess, and my business was nearly nonexistent. Since I started coaching with John and immersing myself in his teachings, my life has radically changed! I love my life! Plus my business has tripled and at times quadrupled.
John Di Lemme’s closing and marketing strategies have really changed my life, and ultimately the lives of my patients. My business has grown four times, and this year was my busiest year in 21 years! It is just incredible! Thanks a million!
Since I started coaching with John Di Lemme, my monthly income has gone from $2,000 to $4,000 per month to $100,000 in just one month. 2016 was my largest year in 30 years of business! 2017 is going to be even bigger! It’s absolutely amazing!
I am persisting in the mental and emotional success process to transform my mind from noise to a mindset of positive, faithful expectation for a massive miracle. This means I will focus less on money and financial success and more on transforming my mind and my habits. Undoubtedly, the finances will follow in abundance and with my heart and mind in the right place. Thank you, Coach, for your persistence in sharing your wisdom with us and for believing in each one of us. You're awesome!
These Affirmations need to get inside of you as you say them out loud every morning. You must know them by heart and internalize what they really mean and how they will radically change your day. I don’t play games with my consistency when it comes to my Why. I never skip a day no matter if I feel like it or not! I do my affirmations every single day and have catapulted my level of success in every area of my life! John’s closing strategies along with daily affirmations took me from bankruptcy to a million dollar company.
My name is Angie Outen from North Carolina. Before I met John Di Lemme, I was frustrated with my direct sales business. I spent thousands of dollars purchasing leads like my team leader instructed me to do, and I made 40,000 calls in 18 months from the list with zero sales. I did not know what to do next, and to be quite honest, I probably would have eventually quit. All of this time was wasted on calling leads instead of spending time with my 9 year old daughter. Now that has all change… Since I started coaching with John Di Lemme in January 2016, I have qualified leads contacting me. No more cold calling! I am becoming more confident and increasing my self-belief as I am building my business plus I’m spending more time with my daughter! Now I am getting systems in place so I can achieve my Why in life. I suggest that you call right now so John Di Lemme can do this for you too!
With John Di Lemme’s Coaching, I’ve closed 75 sales in just 16 months. Prior to that I had only 4 sales in 17 months. My take away here is as I grow so does my business. I’m always working to revamp the how, when, and why. I want to ensure I provide top quality in all that I do. Thank you for your dedication to me and your other students.