In this article, I will be teaching from one of my best-selling books, 15 Marketing Words that will Make Your Clients Pay Attention to You.
(Word #1, “Dissatisfied”, from the *15* Marketing Words that will Make Your Clients Pay Attention to You)
People are dissatisfied with every niche! Your industry isn’t industry based; its customer service based.
You have to shut down dissatisfaction with your impeccable customer service and loyalty to your clients.
Build yourself up first, so you can properly serve your dissatisfied clients with honor and five-star service! Your mindset has to be to serve those who are dissatisfied with your niche and ultimately develop and unbreakable bond with them. Which leads to #1 Word in Marketing – Loyalty!
(Word #6, “How to Stop”, from the *15* Marketing Words that will Make Your Clients Pay Attention to You)
People want to stop their problems and have them solved forever. “How would you like to stop worry and anxiety in (enter your niche)…” “How to stop” grabs your client’s attention instantly.
Your clients to have to hear that you’re stopping their problem forever. What can you stop forever for your client? Your clients want to be worry free, stress free, and anxiety free!
When you stop these issues for your clients, they will trust you to deliver what they want forever.
(Word #9, “As a Matter of Fact”, from the *15* Marketing Words that will Make Your Clients Pay Attention to You)
Get to the point with your clients and talk the facts.
Agree that your niche is most likely a mess and assure them that you are the answer to their problems. Agree with the people you are building your relationships with. Then, direct them to your testimonials that speak for your business! Factual speaking is confident based.
Your clients have to hear your confidence! Be sure to build on your self-development every day so you have the confidence to speak excellence into your client’s life. Facts speak confidence. You have to speak to exactly what people want.
(Word #10, “Replace”, from the *15* Marketing Words that will Make Your Clients Pay Attention to You)
Sellers simply sell and marketers build relationships. Selling is not educating. Market to your client and replace their buying habits!
You want to be the only business that your client will ever need to come to, regarding the problems your niche solves.
Replace their dissatisfied services with your extreme customer service! Replace low frustration with confidence! Replace fear with faith! Focus on replacing long term.
(Word #12, “Your Shortcut To”, from the *15* Marketing Words that will Make Your Clients Pay Attention to You)
Anyone will appreciate a shortcut when it comes to solving their needs. You know the ins and outs of your specialty.
Your clients want shortcuts, so give it to them! Speak with confidence when you explain the shortcut you will provide to your client.
Speak to their emotional pain and provide a short route to trust and freedom for them in your niche!
(Word #14, “Is This You?”, from the *15* Marketing Words that will Make Your Clients Pay Attention to You)
Your mind has to be set on actively getting into your client’s mental concerns! They will have an immediate respond to the question, “Is this you?” This is where you have to speak the truth to their pain!
You also have to deliberately listen for the pain your clients express when you ask open-ended questions.
Get to the root of their problems and guarantee that you are the answer to their needs!
(Word #3, “Free”, from the *15* Marketing Words that will Make Your Clients Pay Attention to You)
Your clients won’t refuse gifts from you because they trust your judgment.
What can you give away for free to deepen your relationships with your clients? They want free things! Free marketing with a system, creates huge results.
What can you give away? You’re not looking to sell; you’re looking to transform a life. Give things away for free in your business and your clients will invest in you forever!
Since I've been coaching with John, I now know how to deliver extreme customer service to my clients, and my clients are confident in me. I am confident in myself and know I am worthy of success. My marketing actually works and believe it or not, I do no advertising! My income has exploded, and my business has grown over 1,000%!
With John Di Lemme’s Coaching, I’ve closed 104 sales in just 19 months. Prior to that I had only 4 sales in 17 months. My take away here is as I grow so does my business. I’m always working to revamp the how, when, and why. I want to ensure I provide top quality in all that I do. Thank you for your dedication to me and your other students.
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I have been in direct selling for 20+ years. Before John Di Lemme’s coaching, I simply did not know what I was doing. I was working really hard, but I was stuck and struggling. With Coach Di Lemme’s strategic mentorship, my business is up 4,000% and growing! PLUS I am more confident about myself and opening longterm, profitable, life-changing relationships every day.
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Four years ago I was lost, confused, frustrated, and didn't know what to do next in my business. Through John's teachings and mentorship he has taught me how to build my self-belief, self-confidence, and self-worthiness and to accept who I truly am which lays the foundation to implement strategic marketing. Plus I’ve earned the most income in my 9 years of my Oriental Medicine business as well as being in the best physical health in my life! John has built a caring, trusting, supportive, and safe community where we as his students can dream big and achieve our goals. John is an enthusiastic motivator and a marketing genius!